Last updated: 14 September 2026
1. Introduction
This Cookie Policy explains how ECOMRACE LIMITED (“ECOMRACE”, “we”, “us” or “our”) uses cookies and similar technologies when you visit or use our website and online store.
It explains:
- What cookies are;
- Which types of cookies we may use;
- Why we use them;
- How third parties may use cookies;
- How long cookies may remain on your device; and
- How you can accept, reject or manage them.
This policy should be read together with our Privacy Policy, which explains how we collect, use, disclose and protect personal information.
2. Company Information
The organisation responsible for this website is:
ECOMRACE LIMITED
Company Number: 14389993
Registered Office: 60 Tottenham Court Road, Suite 5070a, London, W1T 2EW, United Kingdom
Telephone: +44 127 429 8435
Business and Support Email: Wecare@ecomrace.org
3. What Are Cookies?
Cookies are small text files placed or stored on your computer, smartphone, tablet or other internet-connected device when you visit a website.
Cookies allow a website to recognise a device or browser and may store information about:
- Your website session;
- Basket contents;
- Login status;
- Language or regional preferences;
- Website activity;
- Security settings;
- Products viewed; and
- Cookie-consent choices.
Cookies may be set directly by the website you visit or by third parties whose services are used on that website.
4. Similar Technologies
This policy also applies to technologies that perform functions similar to cookies, including:
- Tracking pixels;
- Web beacons;
- Software development kits;
- Tags and scripts;
- Local storage;
- Session storage;
- Device identifiers;
- Link decoration;
- Embedded content;
- Conversion tracking; and
- Device fingerprinting, where used.
In this policy, references to “cookies” include these similar storage and access technologies unless stated otherwise.
5. First-Party and Third-Party Cookies
First-party cookies
First-party cookies are set by our website. They may be used to operate the online store, remember your basket, maintain your session, protect your account and save your preferences.
Third-party cookies
Third-party cookies are set by an organisation other than ECOMRACE LIMITED.
They may be used by service providers that support:
- Payment processing;
- Website hosting;
- E-commerce functionality;
- Customer support;
- Analytics;
- Advertising;
- Social-media features;
- Fraud prevention;
- Video or other embedded content; and
- Website performance.
Third parties may be able to recognise your device across different websites or services, depending on the technology used and your consent choices.
Their use of information is governed by their own privacy and cookie policies.
6. Session and Persistent Cookies
Session cookies
Session cookies operate temporarily while your browser is open. They are normally deleted when you close the browser.
They may be used to maintain your shopping session, remember basket contents and support secure navigation between website pages.
Persistent cookies
Persistent cookies remain on your device after the browser is closed until:
- Their specified expiry date;
- You delete them;
- Your browser removes them; or
- They are replaced or withdrawn.
Persistent cookies may be used to remember preferences, recognise returning visitors, measure website performance or support advertising where you have consented.
7. Categories of Cookies We Use
Depending on the website features available and your choices, we may use the following categories.
7.1 Strictly necessary cookies
These cookies are essential for the website and online store to function or to provide a service you specifically request.
They may be used to:
- Add and retain products in your basket;
- Process checkout steps;
- Remember cookie choices;
- Keep you securely logged in;
- Authenticate customer accounts;
- Prevent fraud;
- Protect website security;
- Distribute website traffic;
- Maintain website stability; and
- Complete payment transactions.
Because these cookies are necessary to provide the website or a requested service, consent may not be required where a legal exemption applies.
You may be able to block them through browser settings, but doing so may prevent parts of the website from working properly.
7.2 Functional or preference cookies
These cookies allow the website to remember choices and provide enhanced functionality.
They may remember:
- Language preferences;
- Country or region;
- Currency selection;
- Recently viewed products;
- Display settings;
- Saved preferences; and
- Customer-service selections.
Where these cookies are not strictly necessary, we will request consent before using them.
If you reject functional cookies, some personalised features may not operate as intended.
7.3 Analytics and performance cookies
These cookies help us understand how visitors use the website.
They may collect information about:
- Pages visited;
- Time spent on pages;
- Links selected;
- Products viewed;
- Referral sources;
- Browser and device type;
- Website errors;
- General or approximate location; and
- Website speed and performance.
We may use this information to:
- Measure website traffic;
- Understand customer journeys;
- Improve navigation;
- Identify technical problems;
- Assess the effectiveness of website content; and
- Improve the online shopping experience.
We will request consent before using non-essential analytics cookies.
Where possible, analytics information may be aggregated or de-identified, but identifiers and related information may still constitute personal data.
7.4 Advertising and targeting cookies
These cookies may be used to:
- Display advertisements relevant to your interests;
- Limit how often an advertisement is shown;
- Measure advertising performance;
- Track whether an advertisement led to a visit or purchase;
- Build or infer interest profiles;
- Support retargeting campaigns; and
- Measure activity across websites or devices.
Advertising cookies may be set by us or by advertising partners.
Information collected may include cookie identifiers, device details, website activity, products viewed and interactions with advertisements.
We will request consent before placing or using advertising and targeting cookies.
Rejecting these cookies will not necessarily remove all advertising, but advertisements may be less personalised.
7.5 Social-media cookies
Social-media features may allow you to:
- Share products or website content;
- View embedded posts or videos;
- Sign in through a social-media account; or
- Interact with social-media platforms.
The relevant social-media provider may set cookies and collect information about your activity, including where you are logged in to its service.
Non-essential social-media cookies will be used only where you provide the required consent.
7.6 Payment and fraud-prevention cookies
Payment providers and fraud-prevention services may use cookies or similar technologies to:
- Process payments;
- Verify transactions;
- Detect suspicious activity;
- Prevent fraud;
- Authenticate users; and
- Protect customer and payment information.
Some of these technologies may be strictly necessary for checkout or security. Others will be managed according to their purpose and applicable consent requirements.
8. Purposes for Which We Use Cookies
We may use cookies to:
- Operate our online store;
- Maintain shopping baskets;
- Process checkout and payment;
- Recognise account users;
- Secure accounts and transactions;
- Remember cookie preferences;
- Save website settings;
- Understand website usage;
- Diagnose errors;
- Improve products and website functionality;
- Measure marketing campaigns;
- Personalise advertising where permitted; and
- Integrate third-party services.
We will not use a cookie under a strictly necessary exemption for unrelated analytics, advertising or other secondary purposes.
9. Legal Basis
The storage of or access to information on your device is governed by applicable privacy and electronic-communications law, including the Privacy and Electronic Communications Regulations 2003.
Where cookies are strictly necessary to transmit a communication or provide an online service you request, we may use them without consent where permitted by law.
For non-essential cookies, including most analytics, advertising and personalisation cookies, we rely on your consent.
Where information collected through cookies constitutes personal information, its subsequent processing will be carried out under an appropriate lawful basis as explained in our Privacy Policy.
10. Cookie Consent
When you first visit our website, you may be shown a cookie banner or preference tool that allows you to:
- Accept non-essential cookies;
- Reject non-essential cookies;
- Choose individual cookie categories; and
- Access further information.
Non-essential cookies should remain disabled until you provide valid consent.
Consent must be:
- Freely given;
- Specific;
- Informed;
- Unambiguous; and
- Indicated by a clear affirmative action.
Continuing to browse the website without making an active choice will not, by itself, be treated as consent to non-essential cookies.
11. Changing or Withdrawing Consent
You can change or withdraw your cookie consent at any time by reopening the cookie-preference tool available on our website.
Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
When you withdraw consent:
- Future use of the relevant non-essential cookies should stop;
- Existing cookies may need to be deleted through the preference tool or browser settings; and
- Previously collected information may be retained where another lawful basis or legal obligation applies.
It should be as easy to reject or withdraw consent as it is to provide it.
12. Cookie Details and Duration
The cookies used on our website may change as website features and service providers are updated.
Our cookie banner or preference centre should provide current information where available, including:
- Cookie name;
- Provider;
- Purpose;
- Category;
- Whether it is first-party or third-party; and
- Duration or expiry period.
Cookies will not be retained longer than reasonably necessary for their stated purpose.
Some cookies expire when you close your browser, while others may remain for a specified period unless deleted earlier.
13. Managing Cookies Through Your Browser
Most web browsers allow you to:
- View stored cookies;
- Delete individual or all cookies;
- Block all cookies;
- Block third-party cookies;
- Allow cookies only for selected websites;
- Clear cookies when the browser closes; and
- Receive a warning before cookies are stored.
The method depends on your browser and device. Please review your browser’s privacy or cookie settings for instructions.
Blocking all cookies may affect essential website functions, including:
- Account login;
- Shopping baskets;
- Checkout;
- Payment;
- Security; and
- Saved preferences.
Browser controls may not manage every form of similar technology, such as local storage, pixels or device identifiers. The website’s cookie-preference tool should be used where available.
14. Global Privacy Control and Do Not Track
Some browsers or extensions send Global Privacy Control, Do Not Track or similar signals.
The legal and technical standards for responding to these signals may vary. Where required by applicable law and technically supported, we will take reasonable steps to recognise relevant privacy signals.
You should also use our cookie-preference tool and browser settings to communicate your choices.
15. Third-Party Services
Our website may integrate services supplied by third parties, such as:
- E-commerce platforms;
- Payment gateways;
- Delivery tools;
- Analytics providers;
- Advertising networks;
- Customer-support tools;
- Social-media platforms;
- Fraud-prevention services; and
- Video or content providers.
These providers may place or access cookies where permitted by your preferences and applicable law.
We do not control cookies placed directly by independent third parties. You should review the relevant provider’s privacy and cookie information for details about its processing practices and controls.
16. Embedded Content
Pages on our website may include embedded content such as videos, maps, reviews, social-media posts or other external features.
Embedded content may behave as if you visited the third party’s website directly. The third party may:
- Set cookies;
- Collect device information;
- Monitor your interaction;
- Link activity to an account you hold with it; and
- Process information according to its own policies.
Non-essential embedded technologies should be blocked until you provide any required consent.
17. Email Tracking
Marketing emails may contain pixels or tracked links that allow us or our communications providers to understand whether:
- An email was delivered;
- An email was opened;
- A link was selected;
- A device or browser interacted with the email; or
- A communication led to website activity.
Where required, we will rely on consent or another legally permitted basis.
You may unsubscribe from marketing emails using the unsubscribe link included in the message or by contacting Wecare@ecomrace.org.
Your email software may also allow you to block remote images, which may limit certain tracking technologies.
18. International Processing
Some cookie and technology providers may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required. Further information about international transfers is available in our Privacy Policy.
19. Personal Information Collected Through Cookies
Depending on the cookie and its purpose, information collected may include:
- IP address;
- Cookie or device identifier;
- Browser type;
- Operating system;
- Device type;
- Approximate location;
- Referral source;
- Pages viewed;
- Products viewed;
- Search activity;
- Clicks and interactions;
- Session information;
- Purchase or conversion events; and
- Consent preferences.
We process this information in accordance with our Privacy Policy and applicable data-protection law.
20. Children’s Privacy
Our online store is not intended to use non-essential cookies to profile children improperly.
If we know that a user is a child, we will apply any additional consent, transparency and privacy protections required by applicable law.
Parents or guardians who believe that information about a child has been collected improperly should contact us.
21. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in:
- Cookies or technologies used;
- Website functionality;
- Third-party service providers;
- Business operations;
- Legal requirements; or
- Regulatory guidance.
The revised policy will be published with an updated “Last updated” date.
Where appropriate, we may provide additional notice or request renewed consent.
22. Your Privacy Rights
Where information collected through cookies constitutes personal information, you may have rights including:
- Access;
- Correction;
- Erasure;
- Restriction;
- Objection;
- Data portability; and
- Withdrawal of consent.
These rights are subject to legal conditions and exemptions. Further information is available in our Privacy Policy.
23. Complaints
If you have concerns about our use of cookies, contact us first so that we can investigate.
You may also complain to the UK Information Commissioner’s Office:
Information Commissioner’s Office
Website: https://www.ico.org.uk/
Telephone: 0303 123 1113
24. Contact Us
For questions or requests relating to cookies or privacy, contact:
ECOMRACE LIMITED
Company Number: 14389993
Registered Office: 60 Tottenham Court Road, Suite 5070a, London, W1T 2EW, United Kingdom
Telephone: +44 127 429 8435
Email: Wecare@ecomrace.org